The cleanest dirty diaper ever.
Founding team member, 3rd employee, and Head of Marketing for Kudos diapers. Scaled Kudos from $0 to 8 figures in ARR as a one-person marketing team.
Naming the company!
Featured in Motherly, Scary Mommy, Romper, Best of the Bump, Fast Company, CNBC, Forbes, Boston Globe, TechCrunch, and more!
Sold out of our projected first month of supply in just our first week on shelf at Target, and continually exceeding expectations to become the 3rd largest natural diaper brand at Target within a year of launching
Sourced the best partners across design, paid social, PR, copywriting and more (and look forward to sharing them with you!)
Double-deal on Shark Tank with Mark Cuban and Gwyneth Paltrow
Landing celebrity investors and Kudos ambassadors, Erin and Sara Foster!
Set up our marketing tech stack from scratch
Defined the strategy, vision, and site architecture for the Kudos website, and led a cross-functional team spanning copy, design, and web development to execute a cohesive and scalable brand and e-commerce experience.
Email strategy, content, flow creation, execution, and tracking
Paid social creative concepting, scripting, and agency management. Led BFCM campaign that resulted in 100% MOM new customer growth.
Packaging & retail launch strategy that resulted in selling out of a 4 weeks of inventory in our first week on shelf at Target!
Shark Tank script and set that resulted in a double deal with Mark Cuban and Gwyneth Paltrow!
Identified an influencer and affiliate led marketing strategy, partnering with leading non-toxic mom influencers on Instagram, to catapult Kudos growth and WOM, while keeping CAC low